This campaign was crafted to relaunch Chapa Dimba after a 4 year hiatus.
Through different players and changes in the settings they play in, we show progress from grassroots to the international stage. We capture the players in their iconic moments, showing it is their talent which carries them forward.
Side note: this was the region's first AI powered commercial.
We created scene extensions as opposed to regular cutdowns, which allows us to extend the storytelling and derive more value from the main asset.
Key visuals depict players in iconic moments.
Digital billboards to elevate the OOH experience.
Static billboards and ambient branding.
Tournament kits.
Matatu branding.
Creative Director: Mburu Ng'ang'a
Art Directors: Paul Mwangi, Mburu Ng'ang'a
Retouch Artist: Paul Mwangi
Copywriters: Mburu Ng'ang'a, Patricia Wangui, Victoria Zidi
Designers: Julie Gachungi, Wambui Milton
Motion Graphics: Feysal Nair, Jerome Chari
Art Directors: Paul Mwangi, Mburu Ng'ang'a
Retouch Artist: Paul Mwangi
Copywriters: Mburu Ng'ang'a, Patricia Wangui, Victoria Zidi
Designers: Julie Gachungi, Wambui Milton
Motion Graphics: Feysal Nair, Jerome Chari